In collaboration with Blue Logic Labs.
Dylee & Lylee Resortwear strive to make and sell swimwear that invoke confidence and happiness. They are ethically sourced and their swimwear is handmade.
This website redesign proposal strives to sell Dylee and Lylee products, advertise the e-commerce store, and promote radical transparency. It targets to appeal to working class women and women attending college in their early 20s-mid 30s. Assets needed were high-quality images of products, an about page, and product reviews.