Identity System: Paul Renner’s Futura
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About This Project

  • Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.
  • Design objectives included designing an identity system for Paul Renner’s Futura. This system included a typographic ‘mark,’ letterhead, invoice, fax business card, envelope, information sheet, and a folder.
Title

Identity System: Paul Renner's Futura

Date
Category
Typography