In collaboration with Blue Logic Labs.
“Karii” is a toast offering happiness and good fortune in the Okinawan language. This event showcase some of the traditional—and not-so-traditional—ways Japan’s lesser-known spirit can be enjoyed. Karii! An Awamori Experience will feature eight different types of awamori, customize-your-own cocktails using flavors such as pineapple, shiso and ume, plus dishes by 12 notable Hawai‘i restaurants with awamori pairings. Many of the chefs will be making one-of-a-kind dishes inspired by Okinawa.
Design objectives included the creation of a logo, style guide, posters, web assets, and brochure.